Our Story
In 1921, the “wonder” of seeing hundreds of hot air balloons gliding across the sky inspired Elmer Cline to give Wonder Bread its iconic name.
Then, to celebrate our 80th anniversary in 2001, we got one of our own! Now, the Wonder balloon rises high over America, visiting states from Florida to California.
In 1921, Indianapolis consumers were teased that “Wonder” was coming on May 21st. What arrived on that historic day was Wonder Bread—a product that would stir the nation’s imagination like no other and that, nearly a century later, continues to do so today.
With a name inspired by the “wonder” of the International Balloon Race at the Indianapolis Speedway and iconic balloon-shaped imagery to match, Wonder Bread soon became a common sight in kitchens across America.
Then, everyone’s favorite white bread really took off in the 1930s when pre-sliced bread became all the rage.
Today, Wonder Bread is still enjoyed by millions of Americans across the nation, where it’s packed in lunchboxes, served in restaurants and craved by those young and old.
